I just saw the Suave breastfeeding commercial today, I guess it's not new but I don't watch much tv, so it was the first I'd heard of it. I thought it was pretty darn cool. Personally, I think the more nursing is shown casually the more acceptable it will come.
I assumed that the usual suspects would get their panties in a bunch over the commercial, but from what I could gather through google it's an obesity group (NAAO) who is taking issue. Interesting post here. Go figure.